Fractional CTO for Creative Entrepreneurs & Teams

Not a tech giant or a silicon-valley unicorn? No problem. Since 2009, I've focused on helping creators & entrepreneurs build innovative technology. We'll tackle your most difficult challenges – while speaking in plain English, not Tech-y Jargon.

Sam Alexander - Fractional CTO for Creative Folks

Case Study: Track Club – from initial idea to Official TikTok Partnership

In the midst of a pandemic, Track Club launched as a new subscription music library for a new type of Creator, and got the attention of TikTok. Read the Case Study below to learn how we designed, built and launched Track Club and the flagship feature Mixlab ™ – an industry-first music customization feature that is making waves for creators everywhere.

Trusted by leaders at Startups, Studios, Agencies and Brands:


What can we do together?

No matter what stage your business is at, you can gain the technical confidence you need. Whether you are raising funds, growing your development capabilities or trying to fix a mammoth challenge with your existing team, we'll dive in and unblock your progress.

Fractional CTO

15+ years of technology leadership experience, at your fingertips. Let's link arms and drive your team forward towards your goals.

Startups and New Products

You have an idea and are ready to leap forward. But you need someone who knows how to write & deploy that first line of code. Together, we can turn your vision into a tangible product.


The future is always uncertain, but your path & priorities don't have to be. Lets craft a unique roadmap that sets you apart from competition and inspires your team.

Technology Assessments

How is your team doing? Are you building with quality in mind? If you need clarity, diligence or an assessment, together we can get to the heart of those answers.


When you hire an advisor on retainer – help is just a phone, email or chat message away. No question is too big or too small. You don't need help everyday, but you can have guidance at those key moments when it matters.

Luisa Jeffery

MixLab™ alone was a huge innovation. There's no competitor that we know of that has a similar feature available to creators, YouTubers, and small businesses … Sam and the rest of the team’s understanding of music helped them really knock it out of the park.

Luisa Jeffery
Luisa Jeffery

Head of Marketing, Track Club

S.D. Byock

Sam's experience as a CTO in so many different ways really allowed us to very quickly make decisions and then fix problems that arose. I can't even imagine the roadblocks we might have otherwise encountered.

S.D. Byock
S.D. Byock

Author, Podcast Host. Founder, Salome Institute

Justin Sainton

It was an incredible project and left me in awe of Sam's versatile development capacities, technical leadership and ability to pay attention to minute details and big picture/long term strategy at the same time. He's a total legend.

Justin Sainton
Justin Sainton

President, Zao

Sarah Crisp

Sam has given the gift of seeing a future beyond technical debt and hard-to-scale monolith architecture. He provided us with a game plan to move beyond initial limitations, guidance through day-to-day development, and a long-term technical roadmap to align development efforts around for years to come.

Sarah Crisp
Sarah Crisp

Head of Product, Marmoset Music

Contact Sam

Questions? Ready to get started? I'd love to hear from you.

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