- a founder.
- a creative company.
- a product team.
- to build a product.
- to modernize.
- to know what's possible.
- understand your tech.
- a roadmap.
- to grow.
Hi, I'm Sam your Fractional CTO.
Extended Play is the independent consultancy of Sam Alexander.
I specialize in building web software for the brave humans who do creative work.
Since 2009, I have helped over 100 teams architect, build, release and evolve digital products and projects.
If your architecture, data or reliability challenge makes you feel like David vs Goliath, let's talk.