Fractional CTO for Creative Entrepreneurs & Teams

Not a tech giant or a silicon-valley unicorn? No problem. Since 2009, I've focused on helping creators & entrepreneurs build innovative technology. We'll tackle your most difficult challenges – while speaking in plain English, not Tech-y Jargon.

Sam Alexander - Fractional CTO for Creative Folks

Case Study: Track Club – from initial idea to Official TikTok Partnership

In the midst of a pandemic, Track Club launched as a new subscription music library for a new type of Creator, and got the attention of TikTok. Read the Case Study below to learn how we designed, built and launched Track Club and the flagship feature Mixlab ™ – an industry-first music customization feature that is making waves for creators everywhere.

Trusted by leaders at Startups, Studios, Agencies and Brands:


What can we achieve together?

No matter where your business stands, we can empower you with the technical expertise you need. Whether you're seeking funding, expanding your development capabilities, or tackling complex challenges with your existing team, we'll dive in and unlock your progress.

Fractional CTO

Harness over 15 years of technology leadership experience at your fingertips. Let's join forces and propel your team towards your goals with confidence and clarity.

Startups and New Products

You have a brilliant idea and the drive to make it a reality. However, you need someone who knows how to transform that vision into a tangible product. Together, we can bring your concept to life and set you on the path to success.


The future will always have uncertainty, but your strategy and priorities can remain crystal clear. Let's craft a unique roadmap that sets you apart from the competition, guiding and inspiring your team towards a shared vision.

Technology Assessments

How is your team doing? Are you building with quality in mind? If you need clarity, diligence or an assessment, together we can get to the heart of those answers.


When you hire an advisor on retainer – help is just a phone, email or chat message away. No question is too big or too small. You don't need help everyday, but you can have guidance at those key moments when it matters.

Luisa Jeffery

MixLab™ alone was a huge innovation. There's no competitor that we know of that has a similar feature available to creators, YouTubers, and small businesses … Sam and the rest of the team’s understanding of music helped them really knock it out of the park.

Luisa Jeffery
Luisa Jeffery

Head of Marketing, Track Club

S.D. Byock

Sam's experience as a CTO in so many different ways really allowed us to very quickly make decisions and then fix problems that arose. I can't even imagine the roadblocks we might have otherwise encountered.

S.D. Byock
S.D. Byock

Author, Podcast Host. Founder, Salome Institute

Justin Sainton

It was an incredible project and left me in awe of Sam's versatile development capacities, technical leadership and ability to pay attention to minute details and big picture/long term strategy at the same time. He's a total legend.

Justin Sainton
Justin Sainton

President, Zao

Sarah Crisp

Sam has given the gift of seeing a future beyond technical debt and hard-to-scale monolith architecture. He provided us with a game plan to move beyond initial limitations, guidance through day-to-day development, and a long-term technical roadmap to align development efforts around for years to come.

Sarah Crisp
Sarah Crisp

Head of Product, Marmoset Music

Contact Sam

Questions? Ready to get started? I'd love to hear from you.

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