Case Study: Track Club – from initial idea to Official TikTok Partnership
In the midst of a pandemic, Track Club launched as a new subscription music library for a new type of Creator, and got the attention of TikTok. Read the Case Study below to learn how we designed, built and launched Track Club and the flagship feature Mixlab ™ – an industry-first music customization feature that is making waves for creators everywhere.
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MixLab™ alone was a huge innovation. There's no competitor that we know of that has a similar feature available to creators, YouTubers, and small businesses … Sam and the rest of the team’s understanding of music helped them really knock it out of the park.
Luisa JefferyHead of Marketing, Track Club
Sam's experience as a CTO in so many different ways really allowed us to very quickly make decisions and then fix problems that arose. I can't even imagine the roadblocks we might have otherwise encountered.
S.D. ByockAuthor, Podcast Host. Founder, Salome Institute
It was an incredible project and left me in awe of Sam's versatile development capacities, technical leadership and ability to pay attention to minute details and big picture/long term strategy at the same time. He's a total legend.
Justin SaintonPresident, Zao
Sam has given the gift of seeing a future beyond technical debt and hard-to-scale monolith architecture. He provided us with a game plan to move beyond initial limitations, guidance through day-to-day development, and a long-term technical roadmap to align development efforts around for years to come.
Sarah CrispHead of Product, Marmoset Music
