Fractional CTO for Music, Media & Creative Entrepreneurs & Teams

Not a tech giant or a silicon-valley unicorn? No problem. Since 2009, I've focused on helping creators & entrepreneurs build innovative technology. We'll tackle your most difficult challenges – while speaking in plain English, not Tech-y Jargon.

Sam Alexander - Fractional CTO for Creative Folks

How AmptUp Overcame Major Tech Challenges to a Successful Pivot and Relaunch

AmptUp struggled with unreliable developers and unstable technology. After nearly giving up, they rebuilt a stable platform in just five and a half months. Discover how strategic changes and expert guidance transformed their product and drove a 5x increase in user engagement.

Trusted by leaders at Startups, Studios, Agencies and Enterprises:

Services

What can we achieve together?

No matter where your business stands, we can empower you with the technical expertise you need. Whether you're seeking funding, expanding your development capabilities, or tackling complex challenges with your existing team, we'll dive in and unlock your progress.

Fractional CTO

Harness over 15 years of technology leadership experience at your fingertips. Let's join forces and propel your team towards your goals with confidence and clarity. No executive hunt, equity compensation or long-term commitment required.

Startups and New Products

You have a brilliant idea and the drive to make it a reality. However, you need someone who knows how to transform that vision into a tangible product. Together, we can bring your concept to life and set you on the path to success.

Roadmaps

The future will always have uncertainty, but your strategy and priorities can remain crystal clear. Let's craft a unique roadmap that sets you apart from the competition, guiding and inspiring your team towards a shared vision.

Technology Assessments

How is your team doing? Are you building with quality in mind? If you need clarity, diligence or an assessment, together we can get to the heart of those answers.

Advisory

When you hire an advisor on retainer – help is just a phone, email or chat message away. No question is too big or too small. You don't need help everyday, but you can have guidance at those key moments when it matters.

Luisa Jeffery

MixLab™ alone was a huge innovation. There's no competitor that we know of that has a similar feature available to creators, YouTubers, and small businesses … Sam and the rest of the team’s understanding of music helped them really knock it out of the park.

Luisa Jeffery
Luisa Jeffery

Head of Marketing, Track Club

S.D. Byock

Sam's experience as a CTO in so many different ways really allowed us to very quickly make decisions and then fix problems that arose. I can't even imagine the roadblocks we might have otherwise encountered.

S.D. Byock
S.D. Byock

Author, Podcast Host. Founder, Salome Institute

Ryan Schwartz

I feel like we came out of hibernation with Sam. We shook off the dust and got to realize a whole bigger vision of what our product could become and what our service could become and really start flying towards that vision. We really moved the company from something that was very static and stale to this dynamic, ongoing force of how we are going to grow the company but also shape the industry that we’re in

Ryan Schwartz
Ryan Schwartz

Founder & CEO, Mental Health Match

Sarah Crisp

Sam has given the gift of seeing a future beyond technical debt and hard-to-scale monolith architecture. He provided us with a game plan to move beyond initial limitations, guidance through day-to-day development, and a long-term technical roadmap to align development efforts around for years to come.

Sarah Crisp
Sarah Crisp

Head of Product, Marmoset Music

Holly Hagerman

In five and a half months, we delivered a wonderful site fully rebuilt from scratch. Most importantly that site worked and it has continued to work. We’ve continued to grow and our numbers are up and to the right. Almost every week is a better week than the week before. That’s a sales effort, but we couldn’t do it without technology that is very smartly designed. Sam has just so much experience. He's intelligent and deeply kind. He supports you in getting to where you need to be. He's frank and he's clear, and I think that his honesty is a kindness as well. He is always giving you the answer that is in best support of something that will be most functional in your market or for your audience or with your technology.

Holly Hagerman
Holly Hagerman

Holly Hagerman, Co-Founder & CEO, AmptUp

Richard Tammar

In working with Sam, we built a very stable high-performance website, with good user experience, and a platform that we can build on. The site feels relatively future-proof. It’s been out three and a half years at this point, and it's not uncommon after such a length of time to start thinking about the next redesign because the site no longer can do some of the things that you'd want it to do, because technology changes. But I would not say that about travelportland.com at all. I'd say we still have a platform that we haven't fully exploited the capabilities of. There's nothing from a technology point of view that's stopping us doing what we want to do. That's a great place to be in after such a considerable amount of time using the platform, and Sam is definitely a big contributor to that.

Richard Tammar
Richard Tammar

Digital Architect, Travel Portland

Justin Sainton

It was an incredible project and left me in awe of Sam's versatile development capacities, technical leadership and ability to pay attention to minute details and big picture/long term strategy at the same time. He's a total legend.

Justin Sainton
Justin Sainton

President, Zao

Get some help from a Fractional CTO

Questions? Ready to talk with a Fractional CTO? I'd love to hear from you.

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